How Iconic Brands Use Color To Speak To Your Emotions

Iconic brands know that colour has the power to stir emotions and send subliminal messages. And across the centuries many designer brands have laid stakes to their brand colours. Whether it’s in clothing or packaging, they are now automatically associated with those brands.

Let’s look at some:

Gucci Stripes

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The Gucci colours of gold, green and red symbolise grandeur and authenticity.

The famous gold interlocking double G logo is the initials of the founder, Guccio Gucci’s. The Gucci logo has become synonymous with luxury and sophistication.

The signature green and red stripes are instantly recognisable worldwide. The design is always a single red stripe between two dark green ones.

These stripes are stitched into their products to show the mastery of the brand.

Tiffany Blue

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There’s no definite answer as to why Charles Lewis Tiffany chose the distinctive turquoise for his now-iconic brand. But some say it was because of the popularity of turquoise in 19th-century jewellery.

This popularity was driven by Victorian brides who gave their attendants a brooch of turquoise as a wedding day memento.

In 1998, the brand took it one step further and registered ‘Tiffany Blue’ as a colour trademark.

One thing’s for sure, whenever you’re presented with a Tiffany box it’s an exciting moment, and you can guarantee that what’s inside will be beautiful, elegant and dreamy.

Chanel Black

Iconic Brands
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Chanel is undoubtedly credited with making black the ultimate colour of fashion.

During the opulent 1920s, Chanel recognised the power of a simple black dress. She claimed that “Women think of all colours except the absence of colour. I have said that black has it all. White, too. Their beauty is absolute. It is a perfect harmony”.

This was an edgy idea at that time because black was predominantly used in the mourning clothes of the many widows in France following World War I and the Spanish flu pandemic.

Vogue described the little black dress as “Chanel’s Ford”, in reference to the Ford Model T car that was exceptionally popular at that time. Both the “Ford dress” and the Model T were widely accessible to all, had simple lines and both were black. Likely because of this connection to Ford, in the beginning, the American market was the most enthusiastic about the little black dress.

Hermès Orange

Iconic Brands
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Orange is very vibrant and energetic. We associate its more muted tones with the earth and autumn and the changing seasons. Because of this, orange often represents change and movement and is also strongly associated with creativity.

And of course, there is its obvious connection with the fruit of the same name, which also gives it a health and vitality vibe.

When you wear orange, you command attention without it being as overpowering as red. It is more friendly and inviting, and less in-your-face. Aside from gracing many a fall season catwalk, orange can be used to great effect all year round when paired with other bold colours.

Orange first became the signature colour of the heritage French iconic brand Hermès, due to shortages of normal beige-hued paper during World War II.

It’s an uplifting and confident colour, so this could be the reason we get excited when we see those iconic Hermès orange boxes! That and the fact we’re ever hopeful the box will contain a coveted Birkin bag!

Valentino Red

Iconic Brands AT FORTY FIVE
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In design, red can be a powerful accent, but if used too much (especially in its purest form) it can have an overwhelming effect. Use it when you want to portray power or passion. It can be very versatile though, with brighter shades being more energetic and darker ones more powerful and elegant.

Inspired and deeply impacted by a woman’s dress he once saw at the Barcelona Opera, Valentino Garavani made the colour his signature in his debut 1959 collection, with a fiery red cocktail dress called “Fiesta”. To this day that unique (and trademarked) shade has made its way into almost every Valentino collection.

The specific shade is tricky to replicate, and that’s part of what makes this iconic brand’s pieces so special. A shade between carmine, purple and cadmium, this bright hue has fascinated women for more than 60-years. Red Valentino is a trademark that has changed the course of fashion history.

Colour plays an important role in my designs as well. I mainly work with a muted earthy pallet and ocean tones, which complement the natural materials I use. These tones are super versatile for pairing with any outfit and bold enough to help you make a real statement when you wear them.

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Ronit Ziswiler
Ronit Ziswiler

Living in 11 countries I learned to cultivate the passion for cultures, color, and design. There is a great influence in my designs from scenery like the beach, water, desert, the colors just fascinate me. When I lived in DC I was Inspired by the powerful and beautiful women I met and their elegant experiences, so I started designing jewelry to match personalities and sophisticated purposes. I took classes on jewelry design and taught myself how to create jewelry by breaking apart vintage pieces and re-creating new jewels from the materials and buying different beads to create endless short necklaces which I wore once and then made them again differently. I saw that there weren’t many jewelry, beautifully handcrafted pieces at an affordable price point, so I started designing. When the time was right I transformed my “late night escape” hobby of creating jewelry into a small business. I am a one-woman show. I am hand making every piece and reinvesting every cent to keep building my brand. My artwork contained in necklaces and bracelets are full of endless possibilities, enticing you with options to enhance your ensemble every day.

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