What Is Fashion At Forty Five?

I am not the only one to feel fashion advertisements, articles, and catalogs showing clothes on the bodies of mature women are in short supply.

The Canadian Tuxedo

I’m shopping for fall and winter clothes and that twenty-some, lithe model looks just stunning. Trust me though, my breasts aren’t quite that perky and hey, real women have hips and thighs. Dare I mention the “junk in the trunk” is tripping south? I am not discounting my women friends who still manage to look like that model. I am just saying that many of my friends have not. So one needs a crystal ball to envision how that outfit would look on us.

Fashion has made huge strides in representing large women and our multi-ethnic community. Certain publications and TV shows have done an admirable job of trying to support our needs. There are definitely more celebrity role models than ever before: Jane Seymour, Helen Mirren, Jane Fonda, Julianne Moore, Kris Jenner, Christy Brinkley, Goldie Hawn to name a few.

Let’s Nudge The Fashion Industry

I believe the fashion industry needs a nudge to also include women who have “life has been lived and enjoyed” bodies. After all, collectively we have quite the sum of disposable income. Did you know?

Baby Boomer women spend upwards of $20 billion each year on clothing. (Source: DMN3)

Summer Whites

Women 50+ control a net worth of $19 trillion. (Source: MassMutual Financial Group, 2007)

It is about time the fashion world paid attention don’t you think? We are beautiful at any age but certainly, we have earned our place in fashion.

What better way of showing the fashion world what that looks like than us sharing instances of feeling beautiful and looking stylish. Our social media feeds are full of women our age looking stunning.

So if you are on Instagram AT FORTY FIVE is offering up a challenge to you to strut your stuff.

Let’s Create Our Own Catalogue Of #fashionatfortyfive. On Instagram please use the hashtag #fashionatfortyfive and consider adding brand names of the key pieces or the store where you found them.

fashion at forty five
Chic Fall Fashion

Let’s curate an overwhelming collection of fashion geared for the women who have seen life and embrace how it looks. It’s a catalog of fashion we can all appreciate.

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Sherry Kallergis
Sherry Kallergis

Sherry loves creating and pulling together things, values her eclectic group of friends living fascinating lives around the globe, is an eloquent listener, can’t write worth a damn, but loves a great story and is a sponge soaking up new tips that will help make her (and your) life extraordinaire!

A magazine for women 45+ who want to own aging with spirit and joy. For those of us rediscovering who we are & exploring what we want next. And. We. Want. More. Health, wealth, happiness, & fulfillment. Join women around the world as we share knowledge and life experience while navigating the best years yet.